Our vision

Imagine what a thriving British wool industry within the British Isles could look like?

British wool was once one of our most valuable and profitable industries. But the rise of synthetic fibres saw the demise of this important natural asset. We need this biodegradable, sustainable and regenerative fibre to be used and celebrated once more as we all move towards a fashion system that has positive environmental impact at its heart.

Imagine farmers, designers, manufacturers and retailers all working with a sense of pride in a fibre that held such importance in our history and culture. Let’s bring that back.

From soil to storefront, we want to see regenerative values embedded throughout the supply chain.

The aim of working with the shared principles of responsibility, respect, reciprocity and sustainability is to create a manufacturing culture characterised as a healthy, thriving and resilient  ecosystem. This is what regenerative means to us. And we want British wool to be an emblem of these values.